Whether we're designing new products and services or improving existing ones, we know it's key to put the people we're innovating for at the heart of our approach.
User empathy work is often done through tools like persona canvases, online surveys and interviews.
The trouble is, empathy is fundamentally an emotional skill, and these tools often fail to engage us emotionally. If we really want to connect with our users, we need tools that engage our ability to feel as well as to think; we need tools for radical empathy.
Join us for a future skills workout where we'll tap into our existing empathy skills, and test some brand new tools for user-centred innovation!
"The content was awesome and I really felt inspired to take the first step - also Matt was a great facilitator and kept everyone motivated throughout the course - LOVED IT!"-
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