The best customer journeys also include powerful and memorable moments: moments where you go above and beyond to surprise and delight your customers!
Welcome to SkillGym by Skills of the Modern Age. Every fortnight we bring you a 1-hour online workout to keep your innovation skills sharp as we create the future of work together.
When people buy your products or access your services, they want the experience to be mostly forgettable - the customer journey should be seamless and present as little friction as possible. But the best customer journeys also include powerful and memorable moments: moments where you go above and beyond to surprise and delight your customers and stamp the experience in their memories as a positive one.
In this SkillGym workout, we'll explore the power of surprise and delight in customer experiences. We'll introduce the peak-end rule which explains how your users really evaluate their experiences, and equip you with the skills and tools you need to deliberately design powerful moments that will convert your customers into champions for your brand.
"The content was awesome and I really felt inspired to take the first step - also Matt was a great facilitator and kept everyone motivated throughout the course - LOVED IT!"-
If you have any questions, please fill the form below and we will reply within 1 -business day.