Our Customer Culture Program is a culture-first methodology for building customer-centric organisations.
Customer Culture is a transformation program for organisations looking to take dramatically improve their customer experience outcomes in a structured way.
The program includes intensive skills-building sessions that build capability through the creation of critical CX deliverables for your organisation, including personas and customer journey maps.
In this fast paced hands on experiential session participants will learn the key ideas behind human-centred service and experience design participants will work on real organisational processes and services and walk away with new skills tools and mindsets to embed back in their roles
The program helps embeds a culture of CX in your organisation through the creation of ongoing CX ideation and implementation routines.
To learn more about our methodology, our CX program and free supporting tools visit our CX Academy.
How to put the customer at the heart of everything you do.
Craft powerful and accurate personas for your customer segments using a persona canvas.
Using and gathering customer data to inform your cx improvements using an interview canvasses.
Create a map of your customers journey as they experience your service or solution using a service blueprint.
Plan rapid CX experiments to make targeted improvements to your users experience using an experiment canvas.
This workshop was an excellent introduction to customer-centered design thinking for our staff: the perfect balance of theory and practice, and left participants energised to immediately dive into customer experience mapping and service blueprinting within their teams. Sincere thanks for a fun and very productive morning!
"The content was awesome and I really felt inspired to take the first step - also Matt was a great facilitator and kept everyone motivated throughout the course - LOVED IT!"-
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