About Me

Georgie is a passionate changemaker who isn't afraid to question the status quo. As an award-winning educator, Georgie has five years of experience teaching marketing at the University of Western Australia after graduating with a Bachelor of Commerce with First Class Honours. Georgie is also a Councillor for the Town of Mosman Park, having been elected as one of the youngest councillors in Australia. She believes in creating impact through empowering

Blog articles

Minimum Viable Bullsh*t: Overcoming Innovation Theatre

Have you ever felt like you’re caught up in ‘innovation theatre’? Like the work you’re doing is all post-its and no substance, all ideation and no impact? At SOMA’s recent event, our expert panel shared their insights to help us pull back the curtains on innovation theatre to discuss how we can innovate with minimum viable bullsh*t.