How to Create Practical Personas
With snacks and drinks in hand, we look forward to developing practical customer personas with you!
Book for your team
Book for your team
Get in contactWhat's covered in this Skillgym?
Personas can be powerful tools for building empathy for your customers and understanding their needs. However, too often these personas are created and then sit on a wall, and aren't used to help you make better decisions about how to meet those customer needs. In this SkillGym workout, we're going to work together to craft some practical customer personas and talk about how they be harnessed to help you better engage with your users.
We'll be exploring:
- How to move beyond your assumptions about your customers
- Creating personas based on behaviours, not demographics
- When and how personas should be used
Personas can be powerful tools for building empathy for your customers and understanding their needs. However, too often these personas are created and then sit on a wall, and aren't used to help you make better decisions about how to meet those customer needs. In this SkillGym workout, we're going to work together to craft some practical customer personas and talk about how they be harnessed to help you better engage with your users.
What you will learn
We'll be exploring:
- How to move beyond your assumptions about your customers
- Creating personas based on behaviours, not demographics
- When and how personas should be used
Book for your team
Book for your team
Get in contact
SōMA helped our team unlock new ways of working.
"The content was awesome and I really felt inspired to take the first step - also Matt was a great facilitator and kept everyone motivated throughout the course - LOVED IT!"-
Say G'Day
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