Skillgym

How to Create Practical Personas

With snacks and drinks in hand, we look forward to developing practical customer personas with you!

Facilitated by
Matt Norman
Online Videos
Multiple Resources
Active Community
One-on-One Mentorship
$ 0.00 AUD
Date: 
October 17, 2019
Time: 
5:30 pm
Time: 
5:30 pm
Videos: 
Downloadable Files: 
Duration: 
1.5hr
Riff, 45 St Georges Terrace, Perth
Online Program
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Downloadable Files: 
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Whats covered in this Skillgym?

Personas can be powerful tools for building empathy for your customers and understanding their needs. However, too often these personas are created and then sit on a wall, and aren't used to help you make better decisions about how to meet those customer needs. In this SkillGym workout, we're going to work together to craft some practical customer personas and talk about how they be harnessed to help you better engage with your users.

We'll be exploring:
- How to move beyond your assumptions about your customers
- Creating personas based on behaviours, not demographics
- When and how personas should be used

There are currently no reviews for this program. Check out some of our  case studies to learn more about more about the work that we have done.

We're proud to have worked with some amazing organisations

SōMA helped our team unlock new ways of working.

"The content was awesome and I really felt inspired to take the first step - also Matt was a great facilitator and kept everyone motivated throughout the course - LOVED IT!"-

Felipe
University Program Lead
VIEW OUR CASE STUDies

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