Map your solution ideas based on their likely impact and ease of implementation to prioritise and select the strongest ideas.
Once you've generated some creative ideas for solutions to your design challenge, you'll need to make some tough decisions about which ideas are your best ones, and which ones you'd like to take to the next stage of prototyping and testing. Often this part of the process can be dominated by the most senior person in the room or the person with the biggest personality, but the Impact vs Ease Canvas offers a more strategic and democratic way to prioritise your ideas.
This canvas is designed to be used after you've generated a range of creative ideas for solutions to your problem, but before you've decided which ideas are your best ones. Mapping your solution ideas based on their likely impact and the ease with which you could implement them helps you to prioritise your ideas, and to make more strategic choices about which solutions to move forward with.
Place each of your ideas on the matrix based on how much impact they would have on the problem you're trying to solve, and how easy it would be to implement them properly.
Ideas which would have a large impact on the problem if done right should be placed higher up on the canvas, whereas ideas which would have a more modest impact should be placed lower down.
Ideas which would be very easy to implement effectively should be placed to the right hand end of the canvas, whereas ideas which would be more difficult to implement (because of their technical complexity, the funding, permission or staff needed, or any other reason) should be placed further to the left.
The Impact vs Ease Canvas won't tell you which ideas are your best ones, but it will help you to sort your ideas in a thoughtful and deliberate way, and support you to make wiser decisions about which ideas to move forward with.